Posters

This series of posters and event materials was developed for the New Mexico Army National Guard and affiliated partners to drive engagement across fitness initiatives, public service campaigns, community health fairs, and recruitment efforts.

Each piece in the collection was strategically designed to align with NMARNG’s mission of service, resilience, and local pride. Projects included:

Athletic & Fitness Collaborations: Posters for Planet Fitness, Crunch Fitness, and the 1000lb/600lb Club emphasize physical achievement, strength, and mental wellness. Bright, motivational color schemes and action silhouettes were used to energize viewers and communicate the Guard's emphasis on holistic readiness.

Sports Recruitment Banners: Designed for youth and community events, the volleyball, running, and soccer banners use vibrant illustrations and slogans like “Be a Goal Setter” and “Keep Running” to merge athletic aspiration with National Guard values.

Incentive & Retention Posters: “Extend to Defend” uses comic-book style visuals and dynamic text to promote re-enlistment bonuses. “J.E.E.P.” (Joint Enlistment Enhancement Program) is presented through a modern infographic, offering clarity around referral incentives.

Health and Community Events: The “Mariachi Jaliscienses” flyer and unit MOS map poster supported health equity programming and career exploration. The Mariachi flyer, created for the National Latino Behavioral Health Association, integrates vibrant photography with layered event details to attract bilingual audiences.

Informational Tools: A statewide MOS map offers a data-rich, digestible overview of unit placements, job classifications, and armory locations—balancing clarity with detailed visual structure.

Together, this body of work showcases my ability to create cohesive, on-brand visuals across diverse print and digital formats. From bold youth-targeted designs to data-driven infographics and culturally-rooted outreach flyers, this series reflects my approach to mission-aligned storytelling—bridging military, health, and community engagement through powerful visual communication.