ABOUT BRANDME360
New Mexico's First and Only Brand Health and Local Market Intelligence Agency.
We are from here. We built this for here. And we are not done yet.
25+
Years in Marketing
33
NM Counties Covered
9
Brand Health Conditions
5
Service Divisions
OUR ROOTS
We Are From Here
BrandMe360 was not built in a boardroom. It was not funded by a venture capital group or launched by someone who read a report about New Mexico from an office in another state. It was built here. By a Native New Mexican who knows this state the way only someone who has lived it can.
New Mexico is not one market. It never has been.
We are a state of high desert and mountain forests, of river valleys and eastern plains, of ancient pueblos and modern cities, of border communities and rural ranching counties that have operated the same way for generations. We are home to 23 sovereign Pueblo, Navajo, and Apache nations; each with their own economy, their own culture, and their own community identity. We speak English and Spanish and Diné and Tiwa and Keres. We celebrate traditions that predate statehood by centuries.
High Desert and Mountains
Sangre de Cristo, Jemez, Sacramento ranges and the high desert plateaus
River Valleys and Plains
Rio Grande corridor, Pecos Valley, eastern agricultural plains
Sovereign Nations
23 Pueblo, Navajo Nation, and Apache communities across the state
A buyer in Shiprock thinks differently than a buyer in Los Alamos. A family in the South Valley has a different financial profile than a family in the East Mountains. A business serving the communities along the Rio Grande is operating in a completely different market than a business serving the eastern plains of Quay or Roosevelt County.
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No national data vendor understands that. Their reports flatten New Mexico into a single demographic block and call it research.
We built the intelligence layer for all 33 counties -- including the sovereign land communities, the border communities, the rural agricultural communities, and the urban markets -- because every single one of them deserves to be seen accurately.
That is not a marketing claim. That is a commitment.
THE FOUNDATION
Built the same way.
My grandfather built his name as a carpenter in Albuquerque in the 1950s, contributing to buildings that still stand in the heart of this city. He showed up. He built. He put his name on his work. He did not play it safe.
My paternal grandfather came from a long line of miners and farmers in Doña Ana County -- men who went underground and worked the land. My paternal grandmother was a strong woman who farmed that same land and understood that the earth does not negotiate, that seasons do not wait, and that survival belongs to the ones who show up every single day without being asked.
We serve our community because we are our community. That is not a positioning statement. That is a fact.
THE FOUNDERS
Built by New Mexicans. For New Mexico.
FOUNDER AND DEVELOPER
Romie
BS Journalism and Mass Communication, Advertising Concentration
University of New Mexico, 2007
MBA International Marketing, 2011
Fourth Generation New Mexican
Romie is the founder, developer, and brand architect of BrandMe360. She started her academic journey at CNM with her sights set on becoming a field reporter. That instinct never left, the same drive that pointed her toward a microphone eventually pointed her toward something more powerful: the intelligence behind the message.
Romie built BrandMe360. Every system. Every methodology. Every proprietary intelligence framework. Every brand health condition. Built by her, developed by her, grounded in over two decades of real-world marketing experience across broadcast, medical, government, nonprofit mental health, home improvement, and multi-brand retail.
OWNER
Rick
30+ Years Military Service, Two Branches
15+ Years Serving New Mexico
Rick is the owner of BrandMe360 and brings over 30 years of military service across two branches to the agency's foundation. His service background is not a footnote -- it is the operating philosophy. Mission clarity. Disciplined execution. No excuses.
He has served New Mexico for over 15 years and his commitment to this state is the backbone of what Veteran Owned means at BrandMe360.
Together they built something New Mexico has never had. An agency with the intelligence of a research firm, the production capability of a studio, the strategic depth of a consultancy, and the soul of a community that has been here for generations.
THE DATA BEHIND EVERYTHING
The Intelligence Layer.
At the core of BrandMe360 is something no other agency in New Mexico has -- a proprietary consumer intelligence database built from publicly available sources, layered across every ZIP code in the state.
When we tell you who your buyer is and where they live, we can show you the data behind it.
This is planning-grade consumer intelligence built specifically for New Mexico, only available through BrandMe360.
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ZIP and county level intelligence
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Sociographic profiles
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Psychographic data
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Household income-producing assets
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Technology adoption rates
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Communications habits
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Streaming behavior
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App usage patterns
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Cord-cutting data
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Custom persona creation
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Lookalike audience identification
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33 NM counties, updated annually
HOW WE WORK
The Practice.
BrandMe360 is a brand health and market intelligence agency. We run the diagnostics first. We do not build a campaign until we know what is actually wrong. We do not recommend a channel until we know where your buyers actually are. We do not rebrand you until we understand who you are supposed to be.
That means we ask hard questions. We read the data. We tell you what we find, even when it is not what you expected to hear.
Then we write the prescription and we execute the treatment. Fearlessly.
BRAND TRAUMA
Something happened.
Your brand never recovered.
Maybe it was a bad review that went public. A rebrand that fell flat. A campaign that missed completely. A vendor who overpromised and underdelivered.
Now you play it safe. Post the safe content. Stay invisible, because invisible feels safer than vulnerable.
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There is a path back.
The BrandMe360 Brand Health Approach.
OUR PROCESS
Every engagement follows the same four phases. No shortcuts. No skipped steps.
PHASE 1
Diagnosis
We audit your brand, your digital presence, your market position, and your competitive landscape. We run the vitals. We look at the data. We tell you what we find.
PHASE 03
Monitoring
We watch the vitals after treatment. Monthly reports, competitor tracking, AI citation monitoring, market pulse updates. Because recovery does not end after diagnosis.
PHASE 02
Prescription and Treatment
We write the prescription then execute the treatment: rebuilding your website, reconstructing your brand identity, launching data-driven campaigns, delivering intelligence your team can use.
PHASE 04
Transformation
A brand that is genuinely healthy, genuinely visible, and genuinely connected to the market it serves. Not a prettier logo. Not a busier social feed. Real results.
Mission. Vision. Objective.
WHY WE EXIST
OUR MISSION
Diagnose. Prescribe. Treat. Monitor.
To diagnose tired brands, write the prescription, execute the treatment, and monitor recovery, fearlessly. Built for New Mexico, by New Mexicans.
OUR VISION
Level the playing field.
A New Mexico where every business, from a family-owned contractor in Bernalillo County to a growing retailer in Doña Ana, has access to the same quality of market intelligence that national companies take for granted.
OUR OBJECTIVE
Prove local beats national.
To disrupt the idea that you need a national budget to have a world-class brand. The most powerful marketing in New Mexico comes from the deepest knowledge of New Mexico.