Persona Cards

Client: Kinesio® Holding Corporation
Role: Graphic Designer · Marketing Strategist · Copy Developer
Format: Digital/Print Persona Reference Cards
Software Used: Adobe Illustrator, InDesign

Overview:
Developed a set of professional persona cards to help the Kinesio® marketing and sales teams better understand and strategically target key healthcare audiences. These visually engaging, data-rich cards were designed to guide brand messaging, product alignment, and professional development outreach across multiple medical disciplines.

Included Personas:
Athletic Trainer

Chiropractor

Massage Therapist

Physical Therapist

Card Components:
Professional Snapshot: Avg. salary, employment stats, top cities, education level

Personal Quote: Direct voice of the persona to humanize the profession

Goals & Challenges: Insights into motivations and pain points

Behaviors & Characteristics: Behavioral patterns and soft skills

Professional Needs: Continuing education, marketability, clinical refinement

Kinesio® Relevance: Why each persona benefits from Kinesio Taping® techniques

Top 5 Brands & Latest Trends: Competitive landscape and innovation tracking

Purpose & Impact:
These cards became a cornerstone tool for internal training and external messaging strategy. By breaking down complex personas into digestible, visually appealing formats, the cards empowered sales teams to approach each practitioner type with empathy, specificity, and value-based language—enhancing B2B engagement and product relevance.