Billboards

These outdoor billboard designs for the New Mexico Army National Guard (NMARNG) highlight a well-executed diversity and inclusion recruitment campaign focused on citizenship pathways for immigrant Soldiers and their families. The bilingual (English and Spanish) messaging ensures accessibility and cultural relevance, while the visual consistency—uniformed Soldiers, American and New Mexico state flags, and bold typography—creates a strong sense of unity and professionalism.

Each version emphasizes a unique yet cohesive narrative:

Billboards 1–2 emphasize expedited U.S. citizenship as a tangible benefit of service, with “All fees waived” and references to family inclusion.

Billboards 3–5 deepen the emotional resonance with statements like “Every expedited path to citizenship has a story,” paired with authentic imagery of real NMARNG Soldiers.

Billboard 6 unifies the campaign with the empowering line “Diversity is our strength,” tying patriotism to multicultural identity and belonging.

Billboard 7 departs slightly with a motivational call to action: “Learn. Lead. Succeed.” framed by a dynamic road-to-success visual—ideal for highway placements.

Collectively, this billboard campaign does more than advertise; it tells a story of service, community uplift, and opportunity, while aligning visually and thematically with the Guard’s values of inclusion, education, and leadership.