VISUAL PORTFOLIO · BRANDME360 | BHIA
Persona Cards
The consumer intelligence origin story of BrandMe360. Six buyer persona cards built on a national consumer database for Kinesio Holding Corporation, identifying and profiling the four core healthcare practitioner segments and the general public primary buyer. The intelligence work behind these cards made the Kinesio International Rebranding possible and became the foundation of the BrandMe360 methodology.
WHAT IS IN THIS CATEGORY
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Athletic Trainer persona card — Kinesio primary practitioner segment
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Chiropractor persona card — Kinesio primary practitioner segment
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Massage Therapist persona card — Kinesio primary practitioner segment
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Occupational Therapist persona card — Kinesio primary practitioner segment
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Physical Therapist persona card — Kinesio primary practitioner segment
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General Public Primary persona card — Kinesio consumer segment
These six cards were not designed in a vacuum. They were built on a national consumer database that identified exactly who was buying Kinesio Tape, where they lived, what they valued, and how they made purchasing decisions. The cards made the Kinesio International Rebranding possible. They also became the proof of concept that built BrandMe360.
BRANDME 360 | BHIA · ALBUQUERQUE, NEW MEXICO
KINESIO CONSUMER INTELLIGENCE · PERSONA CARDS | UNITED SATES NATIONAL LEVEL · FULL SERIES 2018
