CREATIVE WORK · BRANDME360 · ALBUQUERQUE, NEW MEXICO
20+ Years of Craft.
Built on Adobe.
Produced for New Mexico.
From a single logo to a national rebranding campaign, every BrandMe360 creative deliverable is built on professional tools, informed by market intelligence, and produced to the standards that commercial printers, sign makers, and production vendors actually require.
BrandMe360 is not a template subscription. It is three decades of professional graphic design, brand identity, video production, and creative strategy built on Adobe Creative Suite, applied to New Mexico businesses that need creative work as sophisticated as the market they are competing in. Browse the categories below to see the range of work. Featured projects are highlighted at the bottom of this page.
20+
YEARS OF CRAFT
19
CREATIVE CATEGORIES
10
FEATURED MAJOR PROJECTS
3
SECTORS
(PROFIT, NONPROFIT, GOVERNMENT)
9
INDUSTRIES SERVED
CREATIVE PORTFOLIO · BROWSE BY CATEGORY
19 Categories. One Professional Standard.
Click any category to view the full collection. All work produced on Adobe Creative Suite, Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects.
Logos and Brand Identity
Campaigns
Rebranding and Websites
Publications
Billboards
Brochures
Banners
Backdrops and
Booth Walls
Flyers and Collateral
Posters
Persona Cards
Challenge Coins
Window Clings
Apparel and Wearables
Book Cover
Mobile App Design
Unique Brand Promotion Intems
Retractables
Built on Adobe.
Not a Template.
Every deliverable in this portfolio was built on Adobe Illustrator, Photoshop, InDesign, Premiere Pro, or After Effects. True vector files. Professional CMYK output. Production-ready for every vendor in the chain.
20+
YEARS ON ADOBE TOOLS
0
CANVA TEMPLATES USED
FEATURED PROJECTS
Work That Went Beyond the Brief.
These projects represent the depth of BrandMe360's capabilities, national rebrands, legacy documentation, documentary film, and global sales campaigns built for real organizations with real stakes.
KINESIO HOLDING CORPORATION · INTERNATIONAL
SOCIAL MEDIA CAMPAIGN
Kinesio World Peace Project 2020 - Global Purpose-Driven Brand Campaign
A globally impactful three-phase campaign that used the universal symbol of peace, printed on Kinesio's signature elastic therapeutic tape, to unite an international audience at a moment of unprecedented global division. Phase 1 launched a free Peace Tape strip giveaway, inviting participants worldwide to submit a photo wearing the tape, with strips mailed to participants in 41 countries through Kinesio's distributor network. Phase 2 built community momentum through social media photo and story sharing, creating anticipation for a live global event. Phase 3 delivered five Facebook Live drawings timed across domestic and international time zones, featuring real-time product education, participant recognition, and interactive Q&A with global Kinesio partners.
STATIC WEB BANNER - CAMPAIGN CREATIVE
7,000+
PHOTO SUBMISIONS WORLDWIDE
41
CONTRIES REACHED
5
LIVE GLOBAL DRAWING EVENTS
International Campaign
Purpose-Driven Branding
Social Media Activation
Facebook Live Production
Global Distributor Network
Global Practitioner Participation
KINESIO HOLDING CORPORATION · NATIONAL
MARKET INTELLIGENCE + PERSONA CARDS CREATION
Kinesio Consumer Intelligence and Professional Persona Cards - The Intelligence That Made the Rebrand Possible
This project is the origin story of BrandMe360's market intelligence methodology. Before this engagement, Kinesio's marketing was built on "target market" thinking. After it, Kinesio worked from data-built buyer personas informed by a national consumer intelligence database spanning the entire United States. It just so happened that timing aligned with something larger: after the intelligence database was built and the persona cards were completed, Kinesio began exploring a total rebrand. The data came to life, narrowing marketing efforts, making the budget measurably more efficient, and giving the rebranding a clear direction rooted in who the actual buyer was. The intelligence work did not just support the rebrand. It made the rebrand possible.
PERSONA 1
Athletic Trainer
PERSONA 2
Chiropractor
PERSONA 3
Massage
Therapist
PERSONA 4
Physical
Therapist
SEVEN COMPONENTS PER PERSONA CARD
Professional Snapshot - salary, employment, top cities
Goals and Challenges - motivations and pain points
Professional Needs - CE, marketability, clinical
Personal Quote - humanized practitioner voice
Behaviors and Characteristics - decision patterns
Kinesio Relevance - why this persona benefits
Top 5 Brands and Latest Trends - competitive landscape per discipline
WHY THIS PROJECT MATERS FOR BRANDME360
The national consumer intelligence methodology developed for Kinesio is the same methodology BrandMe360 applies today for New Mexico businesses - refined, expanded, and built into a four-system proprietary framework. The Kinesio persona cards were the proof of concept. BrandMe360 is the result.
Consumer Intelligence
National Scope - All US Markets
4 Healthcare Personas
7 Card Components
Adobe Illustrator + InDesign
B2B Sales Enablement
Preceded the Kinesio Rebrand
BrandMe360 Methodology Origin
KINESIO HOLDING CORPORATION · GLOBAL
VIDEO PRODUCTION
Kinesio Medical Taping for the Mature Adult - Global Sales Video Series
A series of looped sales videos developed for the Kinesio Sales Team to showcase the benefits of medical taping for mature adults. Designed for use at global conventions and partner presentations, these videos serve as visual tools to educate practitioners and generate interest among healthcare professionals worldwide. Each video was crafted with intentional pacing, clean motion graphics, and engaging visuals to align with Kinesio's clinical brand identity while clearly demonstrating taping techniques, patient outcomes, and therapeutic benefits. Optimized for looped display on TVs across international trade shows - ensuring accessibility, clarity, and impact in high-traffic environments.
Video Production
Motion Graphics
Global Convention
Medical Brand
Retail Brand
Books Authored By Dr Kenzo Kase
Therapeutic Brand
Sales Video
KINESIO HOLDING CORPORATION · GLOBAL
LEGACY DOCUMENTARY SERIES
Dr. Kenzo Kase Legacy Documentary - Kinesio Medical Taping Spotlight Partner Video Series
In 2018, BrandMe360 led the development of a 26-part video series spotlighting Dr. Kenzo Kase, the visionary founder of Kinesio and pioneer of elastic therapeutic taping. Featuring Dr. Kase exclusively throughout, the series was built from 12 hours of original recordings capturing the man behind one of the most influential innovations in rehabilitative medicine, in his own words, in his own voice.
Designed as a cornerstone communication tool, the series is used in Kinesio University certification courses, international seminars, and global partner trainings, reinforcing core educational concepts and brand values across cultures, languages, and generations of practitioners worldwide. With Dr. Kase's passing in 2023, this series has become a lasting tribute to the man who revolutionized the therapeutic taping industry and inspired millions through his life's work.
26
PART VIDEO SERIES
12
HOURS OF ORIGINAL RECORDINGS
GLOBAL
KINESIO UNIVERSITY +
PARTNER NETWORK
Legacy Documentation
International Seminars
Brand Education
KINESIO HOLDING CORPORATION · INTERNATIONAL REBRAND
BRAND RECONSTRUCTION
Kinesio International Rebranding - Complete Brand Reconstruction to Reclaim Market Authority
By 2018, Kinesio faced a brand identity crisis decades in the making. After Dr. Kenzo Kase pioneered elastic therapeutic taping in the 1990s and built a global following from the Kinesio corporate home base in Albuquerque, New Mexico, competitors followed. Rock Tape, Thera Tape, and even a company that took the literal initials of "Kinesio Tape" and branded themselves KT Tape had entered the market, duplicating Dr. Kase's methodology and eroding the distinction between the original and its imitators. Confusion grew across clinical, retail, and international markets.
Dr. Kase made the decision to rebrand completely, not cosmetically, but strategically. The goal was to make Kinesio unmistakably distinct at every touchpoint and to preserve his methodologies against a marketplace that had spent years borrowing them. BrandMe360's creative principal led the full visual and messaging reconstruction across every channel. The art and website build structure created during this engagement continue to appear today on kinesiotape.com, in the site architecture, on Kinesio product packaging in retail and clinical settings worldwide, and in the Kinesio mobile taping app.
Packaging
PARTIAL PRODUCT LINE
Web
KINESIOTAPE.COM
Mobile App
TAPING APP UI/UX
4
AUDIENCE SEGMENTS
LIVE SITE
kinesiotape.com
My art and website structure.
Still live.
PARTIAL REBRAND SCOPE
Product Packaging - 4 SKUs
Logo Renewal
Medical + Clinical Messaging
Retail Consumer Messaging
kinesiotape.com Rebuild
Wellness Professional Messaging
All Social Media Platforms
International Distributor Messaging
Mobile Taping App - UI/UX Design
International Rebrand
Brand Reconstruction
Mobile App Design
4 Audience Segments
Product Packaging
Still Live -- kinesiotape.com
Website Rebuild
Albuquerque NM Origin
KINESIO HOLDING CORPORATION · GOLBAL DIGITAL
MOBILE APP + LAUNCH CAMPAIGN
Kinesio Taping Official -- First-Ever Kinesio Mobile App Launch and Legacy App Retirement Campaign
Following the successful rebranding of both the Kinesio consumer retail site and the corporate Kinesio website, BrandMe360 was tasked with extending the refreshed brand aesthetic into mobile, developing the first-ever Kinesio Taping Method mobile application, Kinesio Taping Official. Two campaign graphics were created to manage the transition: the first announced the official retirement of the legacy app with a bold action-oriented graphic including the sunset date, QR code integration, and side-by-side app comparisons. The second highlighted 11 newly added features -- interactive muscle anatomy, improved tutorials, user testimonials, and enhanced e-commerce, showcasing the platform's expanded functionality.
The launch was strategically designed to retain existing users, onboard new global users, and solidify Kinesio's position as a digital leader in the therapeutic taping industry. Through coordinated branding, UX design, and mobile strategy, the campaign successfully transitioned thousands of users to the upgraded app while reinforcing the brand's reputation for innovation and education.
11
APP FEATURES
1st
EVER KINESIO OFFICAL MOBILE APP
1,000's
USER TRANSITIONED
PARTIAL REBRAND SCOPE
Mobile App Design
UX Design
First-Ever Offical Kinesio App
Global User Transition
Launch Campaign
Brand Extension - Web to Mobile
11 Innovative Features
KINESIO HOLDING CORPORATION · SALES VIDEOS
TRAINING VIDEO SIERES
Kinesio "Tape With Wisdom" Global Rebranding -- Retail Video Series Featuring Notah Begay
As part of Kinesio's global rebranding initiative, a series of retail-focused sales videos was developed under the new "Tape With Wisdom" slogan, featuring renowned professional golfer and Kinesio advocate Notah Begay. These videos were designed to elevate brand perception at the consumer level while reinforcing trust and credibility through Notah's personal testimonial and athletic credibility. The series was crafted to support point-of-sale displays, retail partner marketing, and digital campaigns -- bridging the gap between product education and emotional storytelling. Clean motion graphics, branded messaging, and high-quality production aligned with Kinesio's refreshed identity while appealing to a broader, wellness-conscious audience.
Global Rebrand
Sales Video
Notah Begay
Wellness Brand
Point-of-Sale
International Campaign
Retail Training Video
SOUTHWEST STYLE INC · ALBUQUERQUE, NEW MEXICO
MULTI-BRAND MARKETING MANAGER IN MARKETING DIRECTOR ROLE · 2025-2026
Southwest Style Inc. - From 11 Employees and $75K Per Month to 130+ Employees and $4M Per Month in Six Months
Southwest Style is not a conventional startup story. The founder had previously built Dreamstyle, one of New Mexico's most recognized home products companies, from the ground up over more than 30 years. The UNM basketball arena bore the Dreamstyle name for years. After Dreamstyle was sold to a private equity firm in late 2021 and that firm filed Chapter 7 bankruptcy in late October 2025, the founder started over. Southwest Style Inc. was built beginning of November 2025, same showrooms in Albuquerque and Santa Fe, same product portfolio, seven brands, and that is when this marketing role began.
The scope covered all seven brands simultaneously: advertising agency oversight, all print initiatives, call center operations, canvassing operations, 30+ lead vendor management, Sam's Club ISP partnership (9 sites across Albuquerque, Santa Fe, and El Paso), two CRM systems, and territory expansion across New Mexico, El Paso Texas, and Las Vegas Nevada. In late March 2026, the BrandMe360 market intelligence database built in February became the foundation of the marketing department's geo-targeting strategy, enabling ZIP code and county-level buyer precision across New Mexico for the first time.
11 130+
EMPLOYEES IN 6 MONTHS
$75K $4M+
MONTHLY REVENUE
7
BRANDS MANAGED
30+
LEAD VENDORS MANAGED
7 BRANDS · 3 MARKETS · ALMOST SIMULANEOUSLY
Cal Spas / Jacuzzi Hot Tubs
Jacuzzi Bath Remodel
Blaze King
Eagle Greens and Turf
Four Seasons Sunrooms
Marvin Windows and Doors
Sam's Club ISP -- 9 Locations
Showrooms: Albuquerque + Santa Fe
Territory: NM + El Paso TX + Las Vegas NV
Product Packaging - 4 SKUs
Logo Renewal
Medical + Clinical Messaging
Retail Consumer Messaging
kinesiotape.com Rebuild
Wellness Professional Messaging
All Social Media Platforms
International Distributor Messaging
Mobile Taping App - UI/UX Design
CASE STUDY 1 - CRM CROSS-VALIDATION AND MARKET INTELLIGENCE EXPANSION RECOMMENDATION
The BrandMe360 market intelligence database was cross-referenced against Southwest Style's historical CRM performance data for Jacuzzi Bath Remodel -- isolating the top 10 highest-revenue ZIP codes across New Mexico and El Paso. The intelligence confirmed 9 of the 10 top-performing CRM ZIP codes exactly. The one exception was in the newer El Paso market -- where the shorter operating history meant the CRM had not yet fully mapped buyer concentration. Beyond validation, the intelligence identified one additional Texas county -- approximately 35 minutes from an existing county already being served -- carrying estimated revenue potential equivalent to the entire El Paso county operation. That opportunity was invisible to the CRM. It was only visible through the intelligence.
9 of 10
TOP CRM ZIP CODES CONFIRMED
+1 County
EXPANSION OPPORTUNITY IDENTIFIED
= EL PASO
ESTIMATED REVENUE POTENTIAL
CASE STUDY 2 - CANVASSING ROUTE OPTIMIZATION (APRIL 2026)
The BrandMe360 market intelligence database was cross-referenced against Southwest Style's historical CRM performance data for Jacuzzi Bath Remodel -- isolating the top 10 highest-revenue ZIP codes across New Mexico and El Paso. The intelligence confirmed 9 of the 10 top-performing CRM ZIP codes exactly. The one exception was in the newer El Paso market -- where the shorter operating history meant the CRM had not yet fully mapped buyer concentration. Beyond validation, the intelligence identified one additional Texas county -- approximately 35 minutes from an existing county already being served -- carrying estimated revenue potential equivalent to the entire El Paso county operation. That opportunity was invisible to the CRM. It was only visible through the intelligence.
2-3/wk 2-3/day
APPOINTMENT SET
Biggest Ever
MONTHLY BONUS - MAY 2026
Day One
IMMEDIATE RESULTS
NM ARMY NATIONAL GUARD · RECRUITING AND RETENTION BATTALION
GOVERNMENT CONTRACT · 2021-2024
NM Army National Guard -- Historic 1st Place Regional and 1st Place National Marketing Awards
In August 2021, the role of Multimedia Marketing Specialist government contractor began with the New Mexico Army National Guard Recruiting and Retention Battalion. What was walked into was an empty department -- no prior documentation, no archive, not even a working copy of the state's foundational slogan, Guard The Zia. Four years later, a complete external hard drive archive of every project and asset was handed to the department on departure -- and a marketing program that had just made history.
After three years of modernizing the department, coaching three E7 soldiers through their marketing roles, localizing two NGB national campaigns ("The Next Generation Is Now" and "Uncommon Is Calling") for New Mexico, and expanding into graphic design support for two governor-appointed Adjutant Generals -- the National Guard Bureau awarded the department 1st Place Regional. Three months later, 1st Place National. The first time in the history of the combined New Mexico Army Guard and Air Guard that either award had ever been received.
1st
PLACE REGIONAL MARKETING DEPARTMETN RECOGNITION - NGB
1st
PLACE NATIONAL MARKETING DEPARTMENT RECOGNITION - NGB
First
IN NEW MEXICO GUARD HISTORY
32
PAGE NM MARKETING INTELLIGENCE REPORT
THE NEW MEXICO MARKET INTELLIGENCE FINDING - NEW MEXICO IS NOT THE NATIONAL AVERAGE
The National Guard Bureau provided national demographic data defining the ideal recruitment candidate. New Mexico market intelligence revealed that New Mexico does not match the national standard, it skews the national statistics entirely. Mora County is among the poorest in the United States. Los Alamos is among the most affluent. New Mexico's Native American cultural presence is more vast and significant than any other state. For the first time, the department had intelligence-driven guidance on where to find their best candidates in New Mexico by county and ZIP code, leveraging both NGB national campaigns and locally developed New Mexico campaigns with precision.
4 Year Annual Government Contract
1st Place Regional -- NGB
1st Place National -- NGB
Two NGB National Campaigns
Adjutant General Support
NATIONAL LATINO BEHAVIORAL HEALTH ASSOCIATION
NONPROFIT DOCUMENTARY FILM
"The Dragon Came Down the Mountain" - Documentary Film Commissioned by NLBHA
A full-length 80-minute documentary commissioned by the National Latino Behavioral Health Association to raise public awareness about the mental health impacts experienced by survivors of the Hermits Peak/Calf Canyon Fires, the largest wildfire in New Mexico history. Working under an extremely tight timeline, the full creative process was led from concept through delivery: storyboarding, interviewing, filming, and editing. Within two days, over 12 hours of footage was captured including interviews with 6 wildfire survivors, 3 Lifelink peer support leaders, 2 NLBHA directors, and 3 New Mexico state officials. The final documentary was produced with three weeks of post-production following the initial shoot, a testament to focused creative execution under pressure.
14
INTERVIEWS
4 Weeks
TO PLAN, PRODUCTION, EDITING TO FINAL CUT
20+ Hours
OF RECORDINGS
6
STATE PUBLIC VIEWING
Documentary Film
80 Minutes
State Officials
Survivor Witness Accounts
New Mexico Wildfire
Community Voice
Mental Health Awareness
Ready to Work With an Award Winning Graphic Designer and Marketing Intellegence Expert Who Has Done This for 20+ Years?
Every creative engagement starts with a free Brand Health Consultation. No templates. No guessing. Just the work, done right, on Adobe, for New Mexico.
Native New Mexican · Veteran Owned · Full-scale agency · 20+ Years of Craft · 505-289-0508