Note on this case study: 

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This work was not performed as a BrandMe360 | BHIA contracted engagement. It represents six months of direct employment by Romie Martinez, Founder and Principal of BrandMe360 | BHIA, serving as Marketing Manager and acting as the company's marketing director in a marketing director role and function, reporting directly under the COO, from November 20, 2025 through May 30, 2026. The client company is intentionally anonymized out of professional discretion.

The BrandMe360 market intelligence database used in this case study was built entirely independently by Romie Martinez, after hours and on weekends only, over two full months. It was built as a BrandMe360 proprietary asset. It was not commissioned by, owned by, or paid for by the client company. The only connection between the intelligence and the client engagement was the brain, the skills, the education, and the 25-plus years of experience of the person who built it and who also held the Marketing Manager role. The client company benefited from that intelligence because of who was in the room. Not because they contracted for it, owned it, or had any claim to it.

This case study is included here for two reasons. First, as part of Romie Martinez's professional portfolio demonstrating what BrandMe360 intelligence delivers when deployed to a real field sales operation in a fast-moving home improvement environment. Second, and more significantly, this is one of the clearest real-world validations that the BrandMe360 intelligence methodology produces measurable, immediate, and undeniable results. One canvasser. No new training. No script change. No new hire. Just intelligence telling him where to go. A 7x improvement in appointment volume in one month. The methodology, the database, and the results documented here belong entirely to BrandMe360 | BHIA.

BrandMe360 | BHIA had not yet been formally launched as a full intelligence agency at the time this work was executed. This engagement is part of the body of evidence that made the case for building BrandMe360 into what it is today -- the only Brand Health and Local Market Intelligence Agency in the entire state of New Mexico.

One final and critical note on the results. The 7x improvement in appointment volume was documented during the weeks the BrandMe360 intelligence was actively directing the canvassing territory. In the first week of May 2026, the company reverted to its previous approach, sending the canvasser to areas based on internal assumptions and gut instinct rather than intelligence. The results did not simply plateau. They regressed. The same canvasser, with the same skills and the same script, not only failed to maintain the gains but booked fewer appointments in those weeks than he had even before the intelligence was introduced. The intelligence was the variable. Remove it and the results collapse. That regression is not a footnote. It is the most important data point in this entire case study. It proves that the 7x improvement was not luck, not seasonality, not canvasser performance. It was the intelligence. Pure and simple.

The canvasser himself confirmed it. During the weeks the company had reverted to assigning his own territories, he came to Romie directly and asked her to assign his territories again. Not because he was told to. Because he had experienced both sides. He knew what the intelligence had done for his numbers and he knew what working without it felt like. He was barely getting any appointments in the areas the company was sending him. He wanted the intelligence back. That is not a data point from a spreadsheet. That is a field sales professional telling you with his own results and his own words that the intelligence changed what was possible for him on the door.